Precision1’s contact lenses are made for those who are active from morning to night – and need their lenses to keep up with them. They’re perfect for busy bees who want to wear their contacts all day, without any dryness, blurriness, or discomfort.​

To demonstrate this our Korean target audience, we worked with actress Kim Yoo-jung to showcase what she can do in her day because her contacts keep her eyes hydrated all day long. From rock climbing to conquering photo calls, her day never has to come to an end.